'Whether or not a federal mall policy would work will likely remain an open question...But Yang is onto something: Once an emblem of American capitalistic might & middle-class idealism, dying malls have instead become a metaphor for decline.' -conniewang
“For us, this is a way to flip the script from these closed-down malls with empty parking lots being a symbol of loss in our communities and turning them into a symbol of hope, prosperity, and what we can do in the future,” says Randy Jones, Yang’s press secretary and political director. “The benefit of a policy like this is small- and mid-sized communities out there that have seen the factories and coal mines close, and shortly after have seen the malls go with it.
Powers’ scenario is specific to his district, but many sick malls in the United States do not have the luxury of being close to a large urban area. Often, cities’ populations are too small to support a retail environment , and many local governments are too cash-strapped to even take advantage of Yang’s matching grants.
Saunders argues that the same tax incentives and grants that can jump-start productive revitalization efforts can also hurt cash-poor communities. By reallocating development projects [from elsewhere], these policies can generate a lot less tax revenue for communities who need it most. “There are wide social implications of having a very dead and negative space in the community. But these are very localized issues. This is not a desperate national issue,” Saunders says.
But it doesn’t always work out that way. In Oliver Springs, TN — a former coal-mining town of 3,000 that’s in need of an economic jumpstart — local leaders tried to reinvigorate the mall in any way possible. The mall has taken on some tax-generating tenants in the past, including a nuclear laboratory and a sports-conditioning center. But the majority of current tenants are nonprofits, including a Baptist church and a museum that honors local Black leader and educator, Mayme Carmichael.
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