The 2020 quirky outsider candidate for president offers some generally bad advice to the GOP’s 2024 version.
Yang ran for president as a Democrat in 2020 and made a failed mayoral run in New York City in 2021. Now, he heads a very minor centrist party called Forward. In other words, he has pretty much tried to build a cult of personality rather than a conventional political following. So far, Ramaswamy is showing himself to be a stone ideologue who got to spend a lot of time on Fox News promoting books attacking “wokeness” — not exactly a fresh idea in today’s Republican Party.
A lot of what Yang tells Ramaswamy can only be described as banal. “Stay positive” is exceeded in yawnability only by “stay human,” “be prepared for the debates,” and “spend money early … and late.” That’s about as deep as “smoke ’em if you got ’em.” But one of Yang’s thoughts is pretty interesting:Trump dominates memes. A lot of people see them. You are Internet-friendly, but most of the social media you put out are slick videos or snippets from media appearances.
In other words, the “Internet” loves quirky outsiders, and you can massively amplify your appeal by becoming a social-media character with a social-media following. That’s always a good idea for a minor political candidate if they can pull it off. Unfortunately, Ramaswamy has probably forfeited until the end of time the kind of youth following Yang had by coming out for
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