The man behind some of the most legendary NBA photos of all time.
] packs, so that’s 8×2400, which is, I don’t even know what that is, you know, 20,000 watt-seconds or something. Each is attached to a quad head, so there’s one head per pack, and they’re daisy-chained together.
“Other photographers are all shooting available light. The available light in arenas is now light years better than when I started when many had tungsten lighting. In the film days, you didn’t have a wide range of tungsten films with high sensitivity. “It’s very warm lighting, so you must know what your white balance will be. Their whole goal is to make it look a little bit like a Broadway show where the audience falls into darkness, spotlighting the court, which is the stage.
“It’s funny because some of my more well-known photos, that one particularly, are non-action photos,” says the NBA photographer. “This was a very photojournalistic moment as I do sort of pride myself on being, first and foremost, a photojournalist. INGLEWOOD, CA – JUNE 12: Michael Jordan #23 of the Chicago Bulls celebrates with his father, James Jordan, in the locker room after winning Game 5 of the 1991 NBA Championship Finals against the Los Angeles Lakers at the Great Western Forum in Inglewood, California.
1998: Michael Jordan #23 of the Chicago Bulls goes in for a dunk against the Los Angeles Lakers circa 1988 at the Springfield Civic Center in Springfield, Massachusetts. This is the cover for the “Come Fly With Me” home video. When Bernstein took the photo, he had no idea whether Jordan’s eyes were closed or the trophy covered his face, etc. But he does not think that photograph’s transition to digital has helped him much in this area.
“I had this grand idea for it to be like a giant Tashen Sumo book [a 20×28 inch, 66-pound photo book that was sold with a bespoke stand in 1999 for $1,500]. I created a hand-printed and hand-stitched prototype and spent a lot of money. It was gigantic and opened to 40 inches wide. “From the moment I mentioned doing a project together, he knew what kind of book he wanted, and the book he wanted to do ended up being. He wanted to be able to tell the world what it meant to him to be the Black Mamba [based on fastest moving, venomous snake].
“Half of Kobe’s career happened pre-digital on film, so those half a million photos of Kobe are stored at the NBA photos archive in New Jersey. I had to rely on well-trained basketball editors who went deep into the files to find things I didn’t even know existed.”The above image was shot from a remote Hasselblad with a 350mm lens suspended from the rafters at the Forum. The Forum had that beautiful Laker-gold ‘key.
LOS ANGELES, CA – FEBRUARY 6: LeBron James #23 of the Los Angeles Lakers goes in for the dunk against the Houston Rockets on February 6, 2020, at STAPLES Center in Los Angeles, California. “I was mortified that entire summer because that was one of my favorite angles where I had gotten many great pictures. If you see a basketball stanchion, the front extension is a pad about eight to ten inches thick to protect a player who might run into it. Behind the pad at the bottom part, it is hollow. So, I thought I could cut a hole in the bottom of the pad just big enough to insert the camera on the floor.
MIAMI, FL – JUNE 18: LeBron James #6 of the Miami Heat attempts a shot while being guarded by Tim Duncan #21 of the San Antonio Spurs during Game Six of the 2013 NBA Finals on June 18, 2013, at the American Airlines Arena in Miami, Florida
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