ICYMI: As recently as July, Tesla Chief Executive Elon Musk said the electric-car maker did not have a problem with customer demand, simply a problem making and shipping all the Model Ys and Model 3s consumers were ready to buy. That may no longer be true
Tesla has navigated supply-chain challenges better than most of its rivals and analysts expect it to post strong growth through next year as it expands output, but there are also indications it is being forced to respond to a tougher market.
For most of the past three years, Tesla has been selling more EVs in a quarter than it can produce. The one notable exception was in early 2020 when COVID disrupted deliveries. Analysts believe Tesla still has more demand than it can supply, the bedrock assumption behind its aggressive expansion plan over the next year as it ramps up production atMorgan Stanley analyst Adam Jonas said he believed Tesla did not face an immediate demand problem, but added a caution on pricing and Tesla's ability to buck the economic cycle.
And Tesla, which has resisted marketing and incentives, offered Chinese buyers a rebate of 8,000 yuan if they took delivery before the end of September.
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