Medical device entrepreneur Joe Kiani is on a mission to stop Apple from crushing smaller competitors. His lawsuit could get the Apple Watch banned from being imported into the U.S.
When Apple executives first knocked on the medical device entrepreneur Joe Kiani’s door, he was thrilled. Why wouldn’t he be? Kiani, an electrical engineer by training, had founded the Irvine company Masimo in 1989. Over the next three decades, he and his colleagues built Masimo into an industry leader in pulse oximetry, used to take readings of the amount of oxygen in a person’s blood — a crucial, sometimes life-saving, measurement.
Amazon acquired competitors such as AbeBooks, took over the audiobook space by buying Audible, snatched up Zappos to corner the online shoe store market, and so on. And this is where things get unsavory.
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