An Investigation Into the Influencer Frenzy Around 'New Bottega'

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An Investigation Into the Influencer Frenzy Around 'New Bottega'
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A request for comment from Fashionista remains unanswered by the brand:

Author:Freya DrohanPublish date:Sep 24, 2019Just one year ago, a then-unknown British designer was tasked with reviving a luxury Italian label he called a "sleeping giant" and catapulting it into the millennial zeitgeist, and suddenly, without so much as hitting the snooze button, Daniel Lee's Bottega Veneta has become the brand of the moment.

A globally-renowned fashion blogger, who declined to be named, is of the opinion that any gifting was restricted to leading stylists, consultants and editors, as opposed to social media influencers. The source noted that for Lee's first runway outing, no "influencers" were even invited to the show. While no one seems to have declared outright that the accessories are gifts by using the relevant, FTC-outlined protocol, Bottega Veneta's Communications Manager has been tagged several times on Instagram since Milan Fashion Week began, with leading fashion insiders "thanking" him as they revealed their new pieces.

Tiffany Hsu, Fashion Director at Mytheresa.com and notable fan of The Pouch, agreed "everyone" was waiting for this show to happen. Hsu believes that social media is driving popularity for The Pouch right now — "You see them everywhere and they're instantly recognizable," she says — but she's confident they are here to stay and that Lee's future designs will be equally as lust-worthy.

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