An Apple subsidiary once led by legendary Silicon Valley 'coach' Bill Campbell is getting a complete rebrand

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An Apple subsidiary once led by legendary Silicon Valley 'coach' Bill Campbell is getting a complete rebrand
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A historic Apple subsidiary is going back to its roots.

Apple owns FileMaker, an enterprise software company that focuses on making it easy for nonexpert coders to build custom apps without outside expertise.It also got a new CEO earlier this year.is getting a fresh coat of paint: FileMaker is no more, CEO Brad Freitag said in an interview.

Claris started as Apple's in-house database program, and there was a plan to spin it off from Apple in the late 1980s under Bill Campbell, an executive and business coach who was close to Apple co-founder Steve Jobs and other Silicon Valley stars. It never went public and remained an Apple subsidiary.

For most of that time, the subsidiary has had one main product: FileMaker Pro, which is what can be called a "low code" program for making custom apps for businesses that don't want to hire outside development help. It competes with similar enterprise products from Microsoft and Oracle. For example, FileMaker can be used to manage the inventory of a small business or automate functions like payroll, Claris evangelist Andy LeCates said.

Claris is transitioning away from a business model where it runs on servers owned and operated by companies that purchase the software outright to a monthly subscription model of about $50 per person per month, Freitag said.last year listing company subsidiaries

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