Amish TikTok users seem so much like an oxymoron, and it's also why they’re so popular on the platform
Photo-Illustration: by Preeti Kinha; Photos: Getty Rebecca Fisher’s take on a beauty tutorial is simple. She’s standing in front of a cabinet mirror while a woman holds a phone to film her. A tea towel embroidered with the message “Do small things with great love” takes up the bottom half of the frame. Fisher parts her hair in the center, takes a comb, and twists her hair pulled back in a slick bun, not dissimilar from the style that Bella Hadid loves to wear on the red carpet.
To be clear, there aren’t tons of Amish teens on TikTok — this isn’t on the same level as, say, Mormon mommy bloggers. But there are certainly more than you’d expect in a community that encourages community and condemns vanity. There’s Fisher, a teen from Lancaster, Pennsylvania, who goes by @AmishBek . And Ann Mast a 20-year-old who mostly posts lip-syncs of country songs, and @leelangford, whose profile description reads, “amish boy rumspringa” and who tags almost all his videos #Amishforreal.
Like every other social media platform, TikTok is perhaps not the right medium to learn about complex theological concepts. Steven Nolt, senior scholar and professor of history and Anabaptist studies at the Young Center for Anabaptist and Pietist Studies at Elizabethtown College, is, as his title might suggest, an expert in Amish and Mennonite religions.
Mast, likewise, was adopted into an Amish family as a baby, but was baptized in another church before she was adopted . As her handle @AmishRebel would suggest, she has a defiant streak. In her most viewed video, she says, “My parents don’t know about the phone, but I’m 20 years of age. I’m able to make my own decisions where that’s concerned.” But that changed by the time I reached her on the phone.
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