'Brace yourself. Indian subscribers are coming!!!'
Still, as these American YouTubers grow their audiences in India off of Indian content, it’s tough to shake off the skepticism around how much of their interest in India is genuine and how much of it is a convenient grab for a billion eyeballs.
Yet Segall and Miles of Our Stupid Reactions, and Dan and Erin of Life Meets Family, all insist that their channels’ growth has been entirely organic, driven solely out of their love for all things Indian and a desire to cater to their subscribers’ needs. When the channel was an American family blog with viewers who were mostly from the US, he said, the family made $6 for every thousand views, compared to just $1.23 for a thousand views from India. “A thousand views from India are not the same as a thousand views from North America,” Dan said.
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