American Eagle launched the Curvy Jean collection, made up of 12 new washes, 5 new lengths and 5 new fits. As the second phase of the company's AEJeans Innovation strategy it's extended sizing, from sizes 00 to 24, all across the Curvy Jean collection.
, made up of 12 new washes, 5 new lengths and 5 new fits, all designed to eliminate the three major issues that coincide with denim. But that's not all. As the second phase of the company's #AEJeans Innovation strategy, American Eagle just announced the introduction of"As the #1 denim destination for women, everyone should be able to find a pair of jeans they feel confident in at American Eagle," Chad Kessler, Global Brand President of American Eagle, told Refinery29.
"online, the Curvy Jean collection will also be sold in all 148 American Eagle store locations, where mannequins sized 4, 8 and 16 will model it."At American Eagle, we work to remain true to our mission of inclusivity at every step of our customer journey," Kessler says."Our Youth Council was passionate about our customers being welcomed into an inclusive store environment representative of themselves and we couldn’t agree more.
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