Americans just aren't drinking milk like they used to
In 2010, 55 billion pounds of milk were sold in the United States. By 2018, that figure dropped to 47.7 billion, a decline of about 13%. Last week, that shift finally overwhelmed Dean Foods, the country's biggest dairy processor. In a statement announcing the company's bankruptcy filing, CEO Eric Beringause pointed to"continuing declines in consumer milk consumption.
America's largest milk producer files for bankruptcyThen, in 2012, Dean changed course — doubling down on its dairy portfolio, spinning off WhiteWave and all of the plant-based milks under the Silk brand. The idea was to focus on milk to improve its growth. Today, Dean's product line is almost entirely dairy-based. In addition to milk, it sells sour cream, cottage cheese and ice cream. Although rivals developed lactose-free or protein-rich milks, Dean didn't make significant changes.
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