AMC Theatres will not proceed with the seat location-based pricing model it has been testing, the company said Thursday. It wants to 'ensure its ticket prices stay competitive.'
AMC Entertainment President and CEO Adam Aron discusses the potential for"Black Panther: Wakanda Forever" and the Christmas movie season on"The Claman Countdown."The movie theater chain said Thursday it nixed plans to roll out its Sightline at AMC pricing plan to its theaters across the U.S. The small number of locations where AMC had been piloting the plan will soon cease using it as well, according to a press release.
Moviegoers attend the screening of"Shang-Chi and the Legend of the Ten Rings" at an AMC theater on Sept. 4, 2021, in Monterey Park, California." for better movie-watching from that section. Testing of that will kick off later in the year, according to the release.
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