AMC Networks says it has made it possible for advertisers to use programmatic tools to buy ads on AMC, WE tv and BBC America, calling it an industry first. Programmatic advertising, which is ubiqui…
AMC Networks says it has made it possible for advertisers to use programmatic tools to buy ads on AMC, WE tv and BBC America, calling it an industry first.
Programmatic advertising, which is ubiquitous on the internet, has been increasing its presence in the TV business in recent years, though its adoption has been gradual.
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