A year ago today, AMC Theatres launched its AMC Stubs A-List program where for $19.95 a month in 34 states, moviegoers can get three movie tickets a week, plus other benefits. Also, close to a year…
program where for $19.95 a month in 34 states, moviegoers can get three movie tickets a week, plus other benefits. Also, close to a year ago today, MoviePass largely imploded after the opening of Paramount’s curbing back on a majority of its benefits under its $9.95/unlimited movies a month plan.
Unlike MoviePass which mushroomed to 3 million subscribers in less than a year’s time, thus burning down the house to keep warm, AMC has been careful to grow their monthly ticket subs gradually to 860, 129 members in North America. Part of that has to do with the differentiating monthly price in certain states, i.e. in Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, Oregon, Pennsylvania, Virginia, Washington state and The District of Columbia, A-List is $21.
Aron added, “Equally exciting, A-List has increased moviegoing. Our A-List members have visited our AMC theatres more than 20 million times in the program’s first year to watch movies as they are meant to be seen, in theatres on the big screen.”
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