EXCLUSIVE: Endemol Shine North America is shaking up its executive ranks in licensing and brand partnerships. Veteran licensing executive Amber Sheppo has been named its new SVP Licensing. In her n…
“Amber brings a wealth of licensing experience from across the TV industry to our team here at Endemol Shine North America,” says Ben Samek, President & Chief Operating Officer, Endemol Shine North America.
Prior to joining Endemol Shine North America, Sheppo served as Vice President, International Licensing at 20th Century Fox, where she built international consumer products programs across Fox’s top film and TV titles includingBefore joining 20th Century Fox, Sheppo spent two years at Sony Pictures as Executive Director, International Licensing, where she oversaw consumer products programs globally for such titles asPreviously Sheppo served as Senior Director, International Consumer Products...
“I am thrilled to be joining the Endemol Shine family,” Sheppo said. “I am looking forward to extending the reach of the many beloved scripted and non-scripted programs in our portfolio through unique products and experiences, as well as working with our talented teams around the world to build a truly global licensing division.”
Petteway, who has served as Endemol Shine North America’s Senior Vice President of Brand and Licensing Partnerships for the last four years, has developed numerous successful partnerships across both disciplines for the studio.two of the most successful brands in the industry—launching such initiatives as the upcoming MasterChef Junior Live Tour with TCG Entertainment and Camp MasterChef with Campus Cerdanya.
Petteway has also created numerous brand partnerships across the studio’s top series, including integrating clients into
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