Amazon is closing its marketplace in China in the coming months, meaning its customers in the country will no longer be able to buy goods from Chinese merchants
It will close its marketplace in China in the coming months, meaning Amazon customers in the country will no longer be able to buy goods from Chinese merchants. Amazon did not explain why it was withdrawing its marketplace service, saying only it will instead focus on selling goods shipped from other countries into China.China will overtake the US as the world's biggest retail market this year"We are notifying sellers we will no longer operate a marketplace on Amazon.
com , eMarketer data shows. "There is too much domestic competition and Amazon lacks the kind of brand awareness that Tmall or JD.com have," said Ben Cavender, an analyst at China Market Research Group."That leaves Amazon in a position where it has to spend a lot of money to acquire customers while also competing aggressively with multiple strong players on price.
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