Amazon on Thursday rolled out a new virtual shopping tool that uses augmented reality technology to let users try on shoes before they buy them.
The feature, called Virtual Try-On for Shoes, is available for iOS users in the U.S. and Canada on the Amazon shopping app. The feature has been added to"thousands of styles" from brands like New Balance,To use the tool, shoppers tap the"virtual try-on" button on a footwear product page, then aim their smartphone camera at their feet, and a pair of virtual shoes will appear on their screen.
The feature won't help users figure out how the shoes fit, but it will give them a sense of what they look like.
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