Prime subscriptions benefits are moving beyond Amazon.com
— a significant change to its business strategy that could help it compete with fast-growing rival Shopify.
Merchants who ship products using Amazon’s warehouse and delivery services will be able to add Buy With Prime buttons to their sites. This will let Prime subscribers buy from these stores directly while retaining the benefits of Amazon’s subscription service. Namely: free shipping, next-day delivery, and free returns.
Buy With Prime will offer extra convenience and value to Prime subscribers, but its importance to Amazon is about more than bringing in additional Prime revenue. The launch of Buy With Prime is also an expansion of the company’s sizable footprint in the logistics sector and a way to head off rival e-commerce platform Shopify .A common complaint levied against Amazon by merchants is that it tightly controls their relationships with customers.
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