Amazon employees say they used data from third-party sellers to help the company make its own competing products
that the company used seller data to help favor its own products on the platform.
In response to the story in the WSJ, Amazon told Business Insider the company has launched an internal investigation into the claims. "We strictly prohibit our employees from using non-public, seller-specific data to determine which private label products to launch," an Amazon spokesperson told Business Insider. "While we don't believe these claims are accurate, we take these allegations very seriously and have launched an internal investigation."
Amazon has responded to past criticism by emphasizing that its private-label brands make up only 1% of sales on the platform. However, former executives told the WSJ that they were told Amazon's private-label brands should make up 10% of retail sales by 2022. Amazon's private-label business includesCurrently, Amazon is fielding antitrust probes over its use of data not only from
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