Amazon appears to be getting the TikTok bug, joining other companies seeking to hold consumers’ attention by introducing replicas of the popular social platform
This August 2022 screenshot provided by Watchful.ai shows a feed Amazon is testing on its app that enables shoppers to scroll through TikTok-like photos and videos of products posted by other users. Using the feature, called Inspire, customers can like, save and share posts of products, and purchase items directly from the feed, according to Watchful Technologies, an Israeli-based artificial-intelligence firm that analyzes apps and has tracked the feature.
The test doesn’t mean Amazon will roll out the widget to the public in its current form — or at all. Alyssa Bronikowski, an Amazon spokesperson, declined to say if the company has plans to introduce the feature to all its customers. In a statement, Bronikowski said the company is “constantly testing new features to help make customers’ lives a little easier.”on the test. Citing an anonymous source, the Journal also said the company is testing the feature among a small number of Amazon employees.
Google’s YouTube video service rolled a “Shorts” feature limited to clips of a minute or less last year in the U.S. after initially testing it in India during 2020. By June of this year, Google said YouTube Shorts was attracting more than 1.5 billion logged-in users each month, although analysts believe TikTok’s popularity is undercutting ad sales at the video site.
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