Amazon wants to put a stop to the Facebook groups that fraudsters have been using to gather and plan coordinated attacks.
Canceling Prime just got easier for Amazon customers in the EUWith this developing regulatory environment, it’s understandable that Amazon is trying to do something—or at least appear to do something—about fake reviews. If it doesn’t sort things itself, it may end up with some more onerous legislation directing how it handles its business.
One of the groups—imaginatively titled “Amazon Product Review”—that Meta shutdown earlier this year had over 43,000 members. The administrators were able to keep it online for so long by using cunning tactics, like “obfuscating letters from problematic phrases”, to “hide their activity and evade Facebook’s detection.” In other words, they said things like “bye Amaz0n rev1ews” instead of “buy Amazon reviews.
Of the more than 10,000 review solicitation groups Amazon says it has identified and reported to Meta, more than half have already been taken down for policy violations. It says that it intends to use the lawsuit to discover information that would allow it to “identify bad actors and remove fake reviews commissioned by these fraudsters that haven’t already been detected by Amazon’s advanced technology, expert investigators, and continuous monitoring.
The other thing the press release claims is that Amazon’s attempts to stop fake reviews are effective. Dharmesh Mehta, Amazon’s vice president of Selling Partner Services, said: “Our teams stop millions of suspicious reviews before they’re ever seen by customers, and this lawsuit goes a step further to uncover perpetrators operating on social media.
Whether that’s enough for the UK, EU, and the FTC, remains to be seen. Amazon, at least, accepts that more probably needs to be done. It claims “the nefarious business of brokering fake reviews” is an industry-wide problem that will require “collaboration between the affected companies, social media sites, and law enforcement” to address fully.
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