The company will offer invite-only deals for the first time, and discounts will be added to third-party retailer websites as part of its Buy with Prime program.
For the first time, Amazon will offer invite-only deals where members of its Prime subscription club can request an invitation to access discounts on items that typically sell out fast. Prime Day deals will also appear on other retailers' websites through its Buy with Prime program, which enables third parties to add Amazon's payment and fulfillment services to their own site.
Amazon launched Prime Day in 2015. The discount celebration is partially designed to secure new Prime subscribers, to promote Amazon's products and services, and to provide a sales boost in the middle of the year. The event is also a big revenue driver for other retail sites like
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