Amazon says October Prime Day outpaces last year's event

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Amazon says October Prime Day outpaces last year's event
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Prime members scooped up more than 150 million items from third-party sellers, up from about 100 million items last year.

But shoppers appear to have shunned big-ticket purchases in favor of stocking up on essentials like protein powder and batteries.Amazon has held the shopping event, which is a fall follow-up to the company's main Prime Day sale held in July.

"Prime Big Deal Days was a strong start to the holiday shopping season, offering Prime members an exclusive early opportunity to save and surpassing our expectations," Doug Herrington, CEO of Worldwide Amazon Stores, said in a statement."This event outpaced last year's holiday kick-off event, with more Prime members shopping this year."

Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weeklyAmazon said Prime members, who pay $139 per year for fast shipping and other perks, ordered more than 150 million items from third-party sellers, up from about 100 million itemsShoppers snapped up Apple AirPods Pro, Bissell carpet cleaners, and Crest 3D Whitestrips, as well as Amazon-branded devices like Fire TVs and Echo smart speakers, the company said.

The average spend per order during the Prime Big Deal Days event was $53.47, down from Amazon's July Prime Day sale, but up slightly from last year's fall sale, according to market research firmAbout 60% of items sold for less than $20, while just 4% were over $100, Numerator said, suggesting consumers shunned big-ticket purchases. Protein shakes, Amazon Basics batteries, and Liquid I.V. hydration packets were among the top items purchased, according to Numerator data.

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