Coming more than full circle in its disruption of retail, Amazon is wading into the world of brick-and-mortar clothing stores with a 30,000-square foot...
Amazon Style is an experiment to determine whether Amazon can broaden its customer base, capture some share from physical retailers and learn more about buying behavior.
After the industry endured years of store closures and the pandemic set off flurries of big-name bankruptcies and pushed online shopping to new heights, Amazon and other brands are reconsidering the value of physical stores. More than 5,080 new stores opened across the country last year, barely edging out the number that shuttered for the first time in five years according to Coresight Research.
The new store is an “experiment,” Saunders said, to determine whether it can broaden its customer base, capture some share from physical retailers and learn more about buying behavior. Aside from its more than 500 Whole Foods locations, Amazon is currently investing in about 90 stores across the country under such banners as Amazon Books and Amazon Fresh, according to the National Retail Federation.
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