Amazon has slashed the price of its 43-inch version of the 4 Series model by £310
Amazon has waited until the second day of its two day Prime summer sale to launch a major discount on its new 43-inch 4K UHD Fire TV set. The retail giant launched the new smart TVs in the UK earlier this year and a 43-inch version of the 4 Series model usually costs £429.99.
It also comes with a Fire TV Alexa Voice Remote that allows you to press and ask to find favourite apps, films and programmes, plus check the weather, sports scores and more.The TV also offers access to streaming services including Netflix, Prime Video and Disney+. Unlike the range-topping Omni Series of Fire TVs it does not offer hands free use of Alexa and two way video calling but a price of £119.99 means it could be the biggest bargain in the Prime Day sale in 2023. The deal makes it the cheapest Fire TV in the range including the entry-level 2 Series models and is sure to make smart TV rivals such as Samsung sit up and take notice.
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