In the past, Amazon’s streaming TV service has referred to itself on Emmy ballots & via marketing as “Prime Video,” or just “Prime.” Yet everyone in Hollywood still refers to it as “Amazon.” This year, the streamer has settled on using “Amazon Prime Video”
The old adage “it’s an honor just to be nominated” can be especially true for fledgling networks and outlets looking to gain some credibility in Hollywood. But as another cliché goes, “you’ve got to be in it to win it,” which is why several underdog programmers have entered the Emmy FYC campaigns this year.
“We’re so new relative to the rest of the streamers out there,” she said. “It’s just letting them know that we have all these great originals on the platform… I am very aware that the Academy voters have a ton of stuff to watch. My hope is they take a look at ‘Sorry for Your Loss.’ Having that recognition and awareness in the community would be huge for us and the show.”
BYUtv is keeping it strategic, however, entering in just two fields: In the outstanding guest actor in a comedy race, it has “SNL” star Kenan Thompson , who hosted an episode of “Studio C.” And in outstanding variety special , it has the “Christmas Under the Stars” holiday special featuring the pop group Train.
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