A new Feedvisor report shows online shoppers rely heavily on Amazon throughout the shopping process:
from Feedvisor. When respondents check prices before making a purchase, 82% use Amazon, and 79% use the e-tailer to check reviews before buying, according to the poll of 2,000 US shoppers who've bought a product on Amazon in the last two years.Moreover, when these consumers begin a search for a new product, 66% start on Amazon, and if they have a specific product in mind that they want to buy, the portion going to Amazon grows to 74%.
This is excellent news for Amazon, especially given that the vast majority of Prime members anticipate maintaining their memberships: Over three-quarters say they're very likely to remain members, and another 19% say they're somewhat likely to do so. Emphasize pricing and shipping benefits. These factors are highly important to shoppers. More than four-fifths of respondents said that price is a very important factor when selecting a product, and the same percentage of Prime members said the same. This suggests that if competitors can find a way to outprice the e-commerce giant — which could be easier now that Amazon has ended a restrictive pricingfor sellers — they could steal attention from consumers for themselves.
Target ranked first, leading in the adding to and reviewing the cart stage and performing well across the board.
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