Amazon Refused To Scan My (Almost) Nude Body

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Amazon Refused To Scan My (Almost) Nude Body
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Amazon Refused To 3D Scan My (Nearly) Nude Body

, a “style assistant” with an Alexa-connected camera. Maybe Amazon’s working on a custom clothing product, designing its own clothing line, or even creating a tool that helps people figure out what size to buy based on a photo.I showed up to Amazon’s Body Labs office 15 minutes early, per the instructions. The office was small, in an unfancy building near Union Square. I checked in with a friendly receptionist. She pointed me to a table with several tablet devices.

So I left their offices and emailed Amazon. A friendly press person told me I absolutely could not do the scan without signing an NDA. They were then given some fitted, skimpy garments to put on . More smartphone photos, then more photos in the 360-degree room. The person was instructed to do several poses: standing straight, standing arms slightly akimbo to make an “A” shape, and a “fun” pose. “They said some people have trouble coming up with a fun pose,” the volunteer said.

There’s no visceral response to Amazon owning and storing a literal copy of my desexualized, nearly nude body. This sense of fatigue of dealing with our data privacy is understandable. Amazon already knows tons of stuff about me; what does it matter if they also know the exact curvatures of my body? Honestly, knowing what toothpaste brand I buy is still probably more valuable to Amazon than what my butt looks like.

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