Amazon Prime Video and SXSW have teamed to launch Prime Video Presents the SXSW 2020 Film Festival Collection
But Amazon is offering its widest opportunity for eyeballs: the program will be made available free to audiences, with or without an Amazon Prime membership, all that is needed is a free Amazon account. Filmmakers will receive a fee for their participation.
Amazon Studios head Jennifer Salke, said she leaned into this “Not as a business opportunity, but an effort to be supportive of filmmakers and talent in this trying time,” she told Deadline. “We saw this festival being canceled and I’ve been there many times and we had a huge financial and emotional investment, and we wanted to find a way for the community to be able to come together and celebrate that work. This was about wanting to create a doorway for filmmakers to platform their work.
As for Amazon’s expectations of when all that production might re-start, she said “We have projections of different scenarios, but none of us can answer question when it will be safe to put our teams back in production all over world,” she said. “There is too much we are still learning about this virus.”
On the SXSW development, festival director Pierson said: “Ever since SXSW was cancelled by the City of Austin, we’ve been focused on how we could help the incredible films and filmmakers in the SXSW 2020 Film Festival lineup. We were delighted when Amazon Prime Video offered to host an online film festival, and jumped at the opportunity to connect their audiences to our filmmakers.
Said Duplass: “I’m thrilled that these two great champions of indie film are teaming up to resurrect this year’s canceled film festival,” said Jay Duplass, independent filmmaker and SXSW alum. “These are unprecedented times, and it’s going to take unprecedented solutions to carry on and celebrate these great films and the people who worked so hard to make them.”
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