The PPA Tour's 20-plus tournaments can be seen across a variety of platforms that also includes ESPN, ABC, Fox, CBS, YouTube, the Tennis Channel and FanDuel.
"When something has an explosion in growth, naturally it catches our eye," Charlie Neiman, head of sports partnerships at Amazon Prime Video, told CNBC.
Connor Pardoe, CEO and cofounder of the Pro Pickleball Association, called the deal "monumental" for the burgeoning league. Prime's deal with the PPA also deepens its commitment into the world of sports streaming rights, which includes everything from Thursday Night Football to emerging sports leagues, and sports documentaries.
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