Amazon plans to resume advertising on Twitter and spend about $100 million a year, report says
Amazon plans to start advertising on Twitter again to the tune of about $100 million a year, Platformer journalist Zoë SchifferAccording to her tweet, the online retail giant was waiting for"some security tweaks" to Twitter's ads platform before returning.
The news comes a day after Elon Musk said Apple had"fully resumed" advertising on the platform. Musk laterpulled their spendingThey collectively spent $750 million on Twitter ads this year alone and accounted for almost $2 billion of the company's ad revenue since 2020.
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