Amazon Opens First Cashierless Grocery Store. What Next For Whole Foods?

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Amazon opens its first cashier-less grocery store

A shopper walks out of the first Amazon Go store, which opened two years ago. The concept is nowTopline

: Amazon is opening a cashierless grocery store in Seattle on Tuesday, in an extension of its established Amazon Go convenience store concept, that allows consumers to do their weekly shopping without physically paying for it. The launch is an addition to Amazon Go stores, a concept launched two years ago that allows customers in U.S. cities to purchase goods in special convenience stores without pulling out card or cash, but instead scanning in the store using the Go app.

Instead of physical payment, shoppers are tracked by cameras in the ceiling and under-shelf sensors that sense when something is picked up. Shoppers can then walk out with the items they pick up and the amount is taken from the card registered to their app.sales assistants in the store to help with things like checking ID when purchasing alcohol, restocking and greeting customers when they enter.

The 10,000-square-foot site is the biggest trial of Amazon’s “Just walk out” technology yet and houses some 5,000 goods, from individually packaged fresh groceries to meat.: Amazon Go was first launched in 2018 in the company’s Seattle headquarters as a convenience store stocking breakfast and lunch foods, and aimed at time-pressed shoppers working in nearby offices. It has grown to around 25 stores in major cities across the U.S.

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