Amazon Luna lets Prime members play Ubisoft PC games they own for free
At first glance, Ubisoft letting PC players use Luna without paying for its channel may not make much business sense, but there’s an element of smart marketing to the plan. The best way for a company to attract new customers to a service is to give them the opportunity to use it and see the value in it themselves. After using Luna to play games you previously purchased, you may come out of the experience more inclined to subscribe to the Ubisoft channel. That would be a win for the publisher.
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