EXCLUSIVE: Amazon is working on a new point-of-sale system to lure merchants from Shopify, Square, and PayPal
The POS offering links to other Amazon services, including Prime, Flex, and One payment tech.Amazon created an internal task force called Project Santos last year to One of the team's earliest initiatives is to build a new type of point-of-sale system that can be sold to third-party sellers, Insider has learned.
Plans for a new POS system gives a glimpse into Amazon's thinking over how to attract more small business sellers to its online marketplace, as a growing number of merchants have been defecting to Shopify and other services lately to sell directly to consumers. The collaboration is due to the new POS system's need to connect with a variety of other Amazon services. In the internal document, Amazon calls it an"omni-channel POS solution" that includes its own"POS hardware" and integrations with Prime, Amazon One, and Flex delivery programs. It also says other features, like business analytics and customer data, can be managed through a separate"portal for SMBs" being developed by the Santos team.
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