Amazon is spending $800 million to make free one-day shipping standard for Prime members
New York More than a decade ago, Amazon launched its Prime membership service with the promise of free two-day shipping. The unique offer helped attract millions of subscribers, shifted consumer expectations for shopping convenience and forced other large retailers to try to catch up.
Now, Amazon is spending big to cut that shipping window in half. Amazon announced Thursday that it plans to invest $800 million in the second quarter of 2019 toward making one-day shipping the standard offering of Prime.
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