Amazon is being flooded by fake five-star reviews
AP Photo/Wilfredo LeeWhich? looked at hundreds of tech products across 14 different categories. Many of these items had five-star ratings from unverified reviewers.
Which? used its research on headphones as an example of this. All of the products that appeared on the first page of results were from"unknown" brands or brands that its tech experts had not encountered before. An Amazon spokesman declined to comment on the specifics of the Which? report, but told Business Insider that the firm invests"significant resources" to protect the integrity of reviews.
"Our research suggests that Amazon is losing the battle against fake reviews - with shoppers bombarded by dubious comments aimed at artificially boosting products from unknown brands," Natalie Hitchins, head of home products and services at Which? said in a statement issued on Tuesday.
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