Amazon.com Inc on Wednesday introduced 'StyleSnap', a feature on its a...
FILE PHOTO: The logo of Amazon is seen at the company logistics centre in Boves, France, May 13, 2019. REUTERS/Pascal Rossignol/File Photo
LAS VEGAS - Amazon.com Inc on Wednesday introduced “StyleSnap”, a feature on its app that allows users to upload a picture of a look or style they like and get recommendations for similar items on the platform. When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews, the company said in a blog post.
Shoppers “struggle to find styles they can’t describe in words,” Jeff Wilke, Amazon’s CEO of consumer business, said while introducing the service at the company’s “re:MARS” conference on artificial intelligence in Las Vegas.
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