Amazon hits $200 billion mark beating Google and Apple to become world’s most valuable brand

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Amazon hits $200 billion mark beating Google and Apple to become world’s most valuable brand
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That's $220.8 billion, to be exact.

Amazon AMZN, -1.22% has beaten Google GOOG, -1.34%, Apple AAPL, -0.29% and Microsoft MSFT, -1.01%, to become the world’s most valuable brand, according to a global report.

“The disrupter of the entire retail ecosystem, the brand that boasts the highest brand value ever, Amazon continues to impress across imperishable consumer truths: value, convenience and choice,” Brand Finance chief executive David Haigh said. Chinese software giant Baidu BIDU, -3.13% , which reported its first quarterly loss this year since listing in 2005, recorded the sharpest drop in value, falling 54% to $8.9 billion. Ride hailing giant Uber UBER, -1.60% was also among the fastest fallers after its disappointing IPO, dropping 32% to $15.3 billion. Tesla TSLA, -1.29% was the fastest-growing brand, jumping 65% to $12.4 billion in a year that has seen the electric car company expand into China.

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