Amazon's common cold project highlights yet another layer of its large, multifaceted healthcare play
its voice-enabled virtual assistant Alexa to answer questions about 1,500 of the most widely prescribed drugs and their interactions.
And the brand's increasing involvement in R&D via "Project Gesundheit" underscores exactly how wide of a net Amazon is casting in terms of its larger healthcare play — spanning from pharmacy to care delivery to health insurance. And we expect Amazon to continue leaning into its drug R&D efforts further, as it'll open up even more opportunities for tie-ups between the tech titan and pharmaceutical companies — which would benefit both parties.
Amazon could benefit financially from the terms of a tie-up, while pharmaceutical firms could benefit by leveraging Amazon's R&D tech to speed up drug discovery and cut down on the Want to read more stories like this one? Here's how to get access:, Business Insider Intelligence's expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of healthcare, delivered to your inbox 6x a week.
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