Amazon has long struggled to police dangerous and faulty goods on its third-party marketplace, which is made up of millions of independent sellers.
and regulators. The marketplace, made up of millions of third-party sellers, has grown bigger than Amazon's own retail business and helped the company expand other revenue sources like fulfillment services and ads.
If Amazon determines the claim is valid, it will reach out to the seller. Consumers will be able to file an appeal if they believe their claim was wrongly denied, while sellers will be able to defend their product if Amazon approaches them. Amazon will also take over the claim if the seller doesn't respond.
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