Amazon has been flooded by thousands of fake 5-star reviews, consumer watchdog group says. The problem is particularly bad for headphones.
Which?, a group devoted to informed consumer choices in the United Kingdom, issued a report on Tuesday detailing the findings of its investigation into
"It took just a couple of hours to uncover more than 10,000 reviews from unverified purchasers on just 24 pairs of headphones — an easy-to-find red flag that highlights the scale of Amazon’s problem with fake reviews," the group wrote in a post detailing the findings of its investigation. "A set of headphones by unknown brand Celebrat had 439 reviews. All were five-star, all unverified, and all arrived on the same day," the report said. "All of this could mislead shoppers into believing a product is better than it actually is."
"We use a combination of teams of investigators and automated technology to prevent and detect inauthentic reviews at scale, and to take action against the bad actors behind the abuse," the statement continued. "We estimate more than 90% of inauthentic reviews are computer generated, and we use machine learning technology to analyze all incoming and existing reviews 24/7 and block or remove inauthentic reviews.
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