UK and EU users should now be able to cancel their Amazon Prime subscription in 'just 2 clicks'.
Another tech giant has fallen prey to the European Union’s ambition of establishing control over Big Tech. This time around, the company in question is Amazon, asThe latter is not particularly known for playing fair. The reason for this latest round of fire from the EU is Amazon’s controversial approach when it comes to how users can manage their Amazon Prime subscription.
European regulators had major concerns over the “multiple pages” filled with “distracting information” and “unclear button labels”, reports the Verge. As a result, the EU Commission, which has a long-standing reputation of successfully waging war on tech giants such as Apple and Google, intervened and put pressure on Amazon to revamp the cancellation procedure.
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