Amazon has begun offering its Fresh grocery delivery service to customers who aren’t Prime members.
The initial rollout will only be available in a dozen cities, including Boston, Phoenix, Dallas and San Francisco, the company told customers Wednesday in an emailed announcement.
Deliveries for orders between $50 and $100 will cost $10.95, and orders over $100 will incur a $7.95 fee. The company said pick-up orders are free from select metro areas. Neil Saunders, managing director of GlobalData Retail, said that in theory, Amazon’s decision to open up grocery deliveries for non-Prime members makes sense since it enlarges its customer base, which is critical to drive growth.
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