Online spending during the event surpassed $11 billion last year.
Last year's sales spectacular, which returned to its usual summer perch, was the biggest two-day sales period for third-party sellers in the company's history. Online spending during the event surpassed $11 billion, a 6.1% increase compared to Prime Day 2020, which was held in October, according to Adobe Analytics.
People are also reading… Amazon holds the event each year to build loyalty with its Prime subscribers and hook new shoppers into the program. Prime Day, which has taken place since 2015, accounts for roughly 1% to 2% of Amazon's annual sales, analysts say.
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