The amount of time US consumers spend in cars presents an opportunity for tech giants like Amazon to expand engagement with users:
a suite of developer tools aimed at tailoring skills for the automotive experience. The auto-focused toolkit included improved location awareness and an option to give more succinct responses to drivers.
Automakers need to work with big tech to satisfy consumer demands, but Amazon still faces considerable competition from Google. Nearly 95% of consumers are expected to use voice-based digital assistants such as Alexa in their cars by 2022, Capgemini. Further, 62% of consumers prefer having the same digital assistant integrating their vehicle, home, and mobile device experiences.
Big tech companies such as Google, Amazon, and Apple are therefore uniquely situated to fill this consumer desire. While automakers ultimately control big tech's access to this aspect of consumers' lives, they seem to be taking an agnostic stance on digital assistants, allowing consumers to choose among competitors.
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