Fire TV keeps throwing more AVOD content at customers.
“Fire TV customers in the US will soon be able to access tens of thousands of premium music videos from major and independent labels — no sign-ups, subscriptions, or fees required,” Amazon wrote. “Fire TV customers can easily find personalized recommendations based on their likes and viewing history, create their own mixes, or choose from more than 200 expert-selected playlists.”
Amazon notes that the music videos hub, which is “powered by XITE,” allows for search and unlimited skips — so you can basically use it like a music service if you’re trying to save on subscriptions. You’ll have to deal with ads, though. You’ll need to install the new “Music Videos on Fire TV” app to access the music videos. This can be done with a simple search or an “Alexa, find Music Videos” voice command.
Aside from the music videos, Amazon is also adding another heaping of ad-supported content from a range of partners. Here’s the summary of those:Timely financial insights and analysis from Bloomberg, The Street, CNBC, and other top providers.Coverage of movies, television, and celebrities from top brands including E! News and Mixible.Watch game previews and trailers, gaming news, developer interviews, how to’s, esports, and more from providers including IGN, ESTV, and Crown Channel.
I don’t find myself watching these AVOD and FAST options very often, but there’s a lot of momentum behind them and services like Pluto that specialize in this content. Several smart TV platforms now directly integrate live channels from FAST services. I still think Samsung has the real winner with its 24/7 Bob Ross Channel, but there’s no shortage of random stuff to watch in between your Prime Video or Netflix sessions.
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