Despite being ousted as CEO, Laurent Rossi remains at Alpine and will be involved in 'special projects' car auto cars
The group did not elaborate on the precise reason for the change in leadership, but did say that Krief will allow Alpine to become “a brand of the future.” His technical knowledge, industry experience, and leadership will be key to the brand’s success, said de Meo.
Krief studied at the Ecole Nationale Supérieure de Techniques Avancées in France, and has worked with a variety of brands, including Michelin and Fiat, and led departments at Alfa Romeo and Maserati. Before joining Alpine, he was Ferrari’s director of engineering. Earlier this month, Alpine announced that Bruno Famin would be taking over responsibility for Alpine’s motorsport activities, including itsteam. The decision followed an infamous outburst, in which the now ousted CEO criticized the team and threatened to replace its principal, Otmar Szafnauer.
The Alpine F1 team is currently in sixth place in the constructor’s championship, and it plans to take on the top class of racing at the 24 Hours of Le Mans in 2024. Meanwhile, the road car department plans to have a seven-car lineup and to sell across the globe by 2030.
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