All the crazy numbers showing how BTS has become a pop phenomenon, in one chart.
Last week, MTV announced it would introduce a new K-Pop category at its annual Video Music Awards, sparking controversy among fans for sidelining the entire genre and, they charged, excluding K-Pop bands from the top awards. The fans of one band, in particular, lashed out.
The seven-member group of young men in their 20s was formed by South Korea’s Big Hit Entertainment in 2013. It has swiftly become the highest-paid boy band and K-Pop act in the world, according to Forbes, taking home $57 million in pretax income over the past year. That puts the group at No. 43 on Forbes’s list of highest-paid celebrities — still far short of No. 1 Taylor Swift’s $185 million, but above Ariana Grande’s $48 million.
— YouTube Music April 14, 2019 Comparing sales and streaming data for BTS to the other nominees for Video of the Year only underscores the point. David Bakula, senior vice president of global leadership at Nielsen Music, told MarketWatch that BTS has become too mainstream not to be a contender for MTV’s top awards.
The BTS Army has shared plenty of thoughts on social media, along with hashtags like #VMAsRacist and #VMAsXenophobic.
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