The Ulta Beauty at Target shop-in-shop has finally been revealed, with more than 50 beauty brands participating in the initiative.
Last November, the two retailers announced they would be partnering to bring prestige beauty brands across skin, hair, makeup and fragrance to Target in a 1,000-square-foot shop-in-shop that will initially open in 100 locations next month. The initiative is expected to enter 800 Target stores in the next few years.
The shops-in-shop are staffed by Target’s employees who were trained by Ulta Beauty to provide the same customer experience at the retailer. Customers will also be rewarded for their purchases through Target Circle and Ultamate Rewards, which are both retailers’ rewards programs. Here, WWD breaks down the complete list of beauty brands entering the Ulta Beauty at Target shops-in-shop by category. Read on for more.Florence by MillsStilaFirst Aid BeautyOriginsThe OrdinaryIGKEverything to Know About Sephora at Kohl’s Sincerely Jules Launches Beauty Brand Color Dept.
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