Gov. Ron DeSantis (R-FL) is poised to be behind the middle podium during next week's opening 2024 Republican primary debate, and his campaign depends on his performance.
But while a debate strategy memo by his super PAC Never Back Down was aimed at helping the candidate, it seems to have only complicated matters for him before a pivotal moment in his bid.Although the memo, which Never Back Down founder Ken Cuccinelli remains adamant was not a mistake, was sound, DeSantis may now be criticized for heeding it, according to University of Michigan debate director Aaron Kall.
It is not unusual for super PACs to indirectly communicate to campaigns since they cannot coordinate.
Regardless of the memo, Ed Lee, director of Emory University's Alben W. Barkley Forum for Debate, Deliberation and Dialogue, recommended DeSantis remind the public that he is"one of the few" candidates who has had"some decisive victories" and of his"old school economic populism" positions. Kall expects DeSantis to amplify the importance of his family to him as the governor attempts to humanize himself to the electorate. But after rewatching his previous debates, the coach implored DeSantis to be mindful of his nonverbal communication.
"Every candidate on and off the debate stage will have their knives out for Ron DeSantis because they know this is a two-man race," DeSantis campaign spokesman Andrew Romeo said."If DeSantis wasn't the best candidate to beat Joe Biden, Donald Trump wouldn't have spent over $20 million attacking him."
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